A large part of the content and material contained on the vche.com.au website is curated content.
Curated content is content that we have discovered and gathered from third parties and presented on the website with our additional commentary and reporting. You can find many definitions of ‘content curation’ here for more detail.
We take content curation very seriously and do not intentionally infringe the copyright and other rights of any third party in the course of our content curation. The internet was built and founded on linking, sharing, and recommending great stories from other sources on the web, and we run our service with that in mind.
Curation, to us, means finding interesting, well-written, and highly appropriate articles and engaging, quality images, artwork and videos for our visitors and readers.
By choosing an image, video or article from your site, we are giving it our vote of approval. This not only means that we excerpt your article, we also give it our highest recommendation, and we direct our readers, in every case, to view your article on your website.
In the case of images, we only use images that we believe to be free of copyright, creative commons or licensed for use on the website. We do not knowingly use images from any other source.
Our curation policy is intended to send our visitors to your site and your articles.
If we have curated an article or image from your site, we curated and excerpted your article or image because we believed that our visitors would appreciate it as being the best of its type and/or outstanding in some way.
If, for any reason, you wish us not to repost your images and/or excerpt your articles and link to your content and site, simply contact us and request your excerpted content and the links to your site to be taken down.
We will immediately and without exception comply with your takedown request, and put you on our list of sites never to excerpt from.
Almost all the emails which we receive about curation and excerpting are from sites, publishers, creators and authors who are delighted to receive additional exposure and readership for their content as a result of our curation.
We would always look to create and foster a mutually beneficial curation strategy with and site owner, publisher or creator whose content is a good match for our website.
Most online site owners, publishers and creators recognize the value of having their images and articles
• commented on
• linked to
• new readers encouraged to the articles
Social sharing of online content only extends the reach, impact, and ultimately the effectiveness and profitability of the original publisher’s website.
We are excerpting your content to inform our visitors, and to point then to the original source of the excerpt.
We want our readers to discover and visit your content, and your website.
But, more importantly, we want all third parties whose content we have curated to have a positive attitude and experience from our curation.
Standards, practices, and legal decisions about “Fair Use” are still evolving online. Our standards are much higher than those required by law.
If you do not wish your content to be excerpted and linked to by our website, just let us know. We will take action immediately.
We excerpt your articles and images the way we hope others will curate our content.
Specifically, if any third party site owner likes the content on our site, we are pleased – it means that we are doing a good job.
Our policy to third parties excerpting content from our website is the same as we apply to our own content curation. Please feel free to excerpt our content and material as generously as you wish. In return, please just give us clear credit, links back to the article, and some encouragement for interested readers to visit the original article on our website.
Take as much of our content as you think will inform and entertain your readers. Just link, credit, and encourage the reader to visit the original site.
That is what we do.
That is what built the internet.
That is what social sharing is about.
Everyone benefits when sharing is done respectfully and honestly.
Here is what we will never do.
• We never take your entire article. We never re-publish without full credit, links and sending you readers.
• We never republish an RSS feed verbatim.
• We never excerpt without the intention of sending you more traffic.
• We always change the headline, and add context, meaning, and analysis to your articles.
Our general guidelines for excerpts published on this site are…
• never more than about 40% of any article
• never more than one article from any site in any one day
• never more than what is needed to communicate the essence of the article
Most Importantly, sharing and curation and excerpting standards are still evolving online. Our standards may well differ from yours.
If you want us to be even more generous with links and credit let us know. If you feel your story has had too much excerpted, let us know.
We will fix it to your standards as soon as practically possible.
For all inquiries relating to content curation, please contact us.